Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
By Constantinos C. Markides
Published by Jossey Bass, July 08
Every company wants to achieve growth and profitability, and creating entirely new markets for a product is one of the best ways to do so. But many established companies fail in their efforts to move into these new markets. World-renowned strategy expert Costas Markides looks across 10 major industries to explain why it is so hard for established companies to innovate, and outlines the conditions for the successful adoption of new business models in his new book GAME-CHANGING STRATEGIES: How to Create New Market Space in Established Industries by Breaking the Rules.































































